Sales Process
Taking our clients from idea to implementation without spilling a single drop of trust along the way.
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Taking our clients from idea to implementation without spilling a single drop of trust along the way.
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Of all the dirty words, Sales is the one most in need of a good scrub. Nobody on the planet wants to feel "sold to" and the word frames the problem from the point of view of the business, not the user.
Alternatives like Customer Relationship Management half-heartedly mask the underlying intent, while Business Development gives it an undeserved pomp and implies it to be a business function rather than a way of being.
In truth, good Sales never feels like Sales and just as with the aim is to take charge, qualify well (see if it's a mutually beneficial fit) and build trust as rapidly and effectively as possible. Only then can we put ourselves in a position for agreements to be made and money to change hands.
To us, Sales simply represents all of the in-person interactions that a client or potential client has with us at any time prior to formally engaging with us for a piece of work, no matter how large or small, and no matter how new or old the relationship is. In fact, Sales happens during a project, too, because any interaction good or bad increases or decreases the likelihood of the relationship deepening in the future.
Just as with any other interaction someone has with us, we want those that we classify as Sales interactions to be fast, smooth and mutually rewarding for both parties. These interactions provide opportunities for us to build trust and prove our value, not pull the wool over people's eyes or convince them they need things that they don't.
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