# Spinning up

There's a whole lot of stuff that happens prior to opening up Sketch or writing a line of code. In fact, a lot of the initial activity in a project has very little to do with technical ability and more to do with building relationships, whether they are with a new or existing client. Or whether it's between team members.

Try to remember these principles when kicking off a new project:

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**Provide a welcoming "concierge" service to the client to reassure them that we can be trusted with their hopes, dreams and fears and that we're already being responsive and productive.**
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**Set the scene for good project behaviour on both sides with clear, ordered communication and a pro-active style (package and polish information before hitting that send button).**
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**Measure twice, cut once and measure again. Ensure that context, aims, expectations and conceptions of the outcome are clear to everyone and clearly evidenced before rushing to implementation.**
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