Growth Strategy

How we plan to build Picket into the best business it can be.

What is Growth?

"Growth" is a contentious and confusing word often conflated with size, greed and men in suits. To us, growth simply means progress towards our goals: continuous development and improvement along a planned path.

Being as big as possible, for example, simply isn't a goal of ours. If our business ever increases in size (even by the addition of a single person) that is incidental to the achievement of our other goals, and should never come at their expense.

The growth that we want to achieve is in being better, not bigger. We want to produce the best products, have the best team, create the best work environment and be as profitable as possible at any given size. We want to be as efficient as possible, give our clients the best possible experience and build an excellent industry reputation.

When we say "growth" we simply mean continuously improving our performance in all of those areas (as measured by our Vital Signs).

Approach

We plan to grow in a measured, sustainable way that ensures that we maintain a high standard of culture, reliability and excellence in the work that we deliver.

We have set realistic but ambitious targets, both financial and otherwise, that we expect to achieve at specific annual milestones as we progress over the next decade.

We hope to achieve this by concentrating on the following:

1. Progressing in the calibre of clients that we are able to work with through delivering excellent work and marketing effectively.

2. Progressing in the calibre of colleagues that we are able to work with through investing in our network and work environment.

3. Increasing the value (to our clients) of the problems we solve by building more trust within higher levels of our clients' organisations over the long term.

4. Building a reliable financial foundation that gives us security, flexibility and incentive to execute our plans.

Components

Our growth strategy is executed via the following mechanisms:

1. A Marketing Plan that describes how we present and speak to prospective clients, partners, colleagues, collaborators, friends and competitors so that we're forming as many of the right types of relationships we can.
2. A well-defined and proactive Sales Process to ensure that we're capitalising effectively on opportunities that emerge with client relationships new and old.
3. A thorough Project Delivery Process that ensures that we output high quality, validated and reliable products that support our marketing plan.
4. A Community-building Plan that puts our money where our mouths are when it comes to building a strong culture, team, network and work environment (and also to augment our marketing).
5. A Financial Management Plan to ensure that we use our resources intelligently and reward properly those who share in our success.
6. A Business Building process that ensures weekly progress towards our goals.